Vice
Objective
Vice came to us from HBO with a strong brand in place. Our goal was to reestablish Vice on Showtime as a unique, unscripted offering.
Approach
We worked with the team at Vice to undress the creative, to make it raw and immediate. Looking to the “non-design” movement, we crafted a no-nonsense, practical tone for marketing.
Role
I was the creative lead for the first two seasons of Vice, overseeing print, out-of-home, digital, and social campaigns.
