Guerrilla
Objective
Guerrilla is a six-part British drama set in early 1970s London against the backdrop of the Immigration Act 1971 and British black power movements such as the British Black Panthers and Race Today Collective. The show was a co-production with Sky Atlantic, who provided a completed marketing campaign. We challenged ourselves to go beyond what had been produced.
Approach
We were lucky to have access to John Ridley’s visual research from his development phase. We decided to create a sense of immediacy by taking visual cues from such periodicals as The Black Panther Newspaper.
Role
I was the creative lead on Guerrilla, creating print and out-of-home, and oversaw the digital and social campaigns.
Digital tactics
Tear
High resolution unit photography was treated to capture the low quality photography seen in the early 1970s.
