Back To Life
Objective
Back to Life is a highly acclaimed dark comedy-drama starring Daisy Haggard as a woman returning to her small town, having just served an 18-year prison term for killing a childhood friend. Or did she?
Approach
The UK campaign emphasized the murder which had taken place. In line with the overall strategic mission at Showtime, we switched gears. We tapped into our main character’s humanity by highlighting Miri’s response to off-kilter life and the running joke of her unruly hair.
Role
I was the creative design lead for Back To Life, overseeing print, out-of-home, packaging, digital, and social campaigns.
