Twin Peaks
Objective
We knew very little about what to expect since there was so much secrecy around the production. Our fundamental objective was to keep up with the genius of David Lynch.
Approach
Throw out the rule book. Go for enigmatic. No puns. Create something that would resonate with fans of the iconic production and lead them to the re-imagining.
Role
I was the creative design lead on this project, responsible for strategy and concept. I managed a team of internal art directors to create print, out-of-home and collaborated with our internal A/V, digital and social teams.
