The Comey Rule
Objective
Planning for the show began in January 2020. During that period, we extensively researched our audience and found that slightly more than 45% identified as conservative. With the 2020 election looming, we had to be mindful of how we approached marketing.
Approach
Focus on the head-to-head battle between two powerful, polarizing, and ultimately flawed individuals. Let our audience fill in the blanks.
Role
I was the creative design lead on this project, responsible for strategy and concept. I briefed and directed creative agencies, managed a team of internal art directors to create print and out-of-home, and collaborated with our digital and social teams.
