Work In Progress
Objective
Work in Progress marked a change in direction for the network. Deeply personal, it followed Abby, a 45-year-old self-identified fat, queer dyke whose misfortune and despair unexpectedly lead her to a vibrantly transformative relationship.
Approach
Tackling the darker side of the story head-on was the soundest way to attract our intended target. We took an “outsider art” approach for season one by hiring an illustrator from outside the industry.
Role
We worked closely with our marketing team and Lilly Wachowski to craft imagery that stood out in the category. For season 2, we shot at Kinowerks in Chicago. Seeing the S1 art featured prominently alongside well-known posters for The Matrix and many other Wachowski films was gratifying.
Packaging
