The Man Who Fell To Earth

Objective

Showtime’s The Man Who Fell To Earth explores basic human needs and emotions. Our creative needed to avoid traditional sci-fi tropes and comparisons to the 1976 Nicolas Roeg film. Secondarily, our executive producers wanted to subtly call attention to the casting of prominent BIPOC actors in the lead roles.

Approach

Our primary goal was to find the right tone. In traditional sci-fi, characters are part of the background/environment, which creates a storytelling tableau. With this show, we let our characters occupy the canvas fully. After brainstorming sessions, Afro-futurism became a source of inspiration, giving our marketing a unique composition and look.

Role

I was one of the design leads on this campaign, contributing to strategy, conceptual curation, and developing a cohesive visual language. I consulted at all stages of creative development, from key art, to digital to print tactics and packaging.