SXSW
Objective
Until 2018, Showtime’s SXSW campaigns had been simple extensions of the shows we featured in Austin (I’m Dying Up Here, Twin Peaks, etc.). The only problem was every network wrapped buses in key art, and we wanted to gain more attention organically.
Approach
I pitched the marketing department on creating a stand-alone sub-brand that responded to what the audience wanted to see versus what we wanted to show them. Our solution was to hire one local illustrator per year to create a holistic campaign under my direction.
Role
I was the creative lead on this project, responsible for print, premiums, wraps, out-of-home, digital, and social.
SXSW 2020
Each show had its own matching Showtime logo. Sadly, the campaign’s tactics were never created. Recognizing that COVID-19 was starting to spread in the U.S., the city if Austin cancelled on March 6th. We briefly considered repurposing this art for the final season of Shameless, but took another path.
SXSW 2019
Each show had its own matching Showtime logo. Sadly, the campaign’s tactics were never created. Recognizing that COVID-19 was starting to spread in the U.S., the city if Austin cancelled on March 6th. We briefly considered repurposing this art for the final season of Shameless, but took another path.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
SXSW 2018
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
