Shameless
Objective
At the time of Shameless’ eleventh and final season, it was our highest-rated show. Our goal was to send it off in a way our loyal fans would celebrate while driving an uptick in lapsed fans.
Approach
With Covid shutdowns affecting shoots across our industry, Shameless was among the few to continue production. Considering the nation’s general mood, we opted to end the Gallagher’s journey on a high note. With Pari Duckovic’s help, we captured the ultimate party “in camera.”
Role
I was the design lead on this campaign, responsible for strategy and concept. I briefed and directed creative agency partners and managed a team of internal art directors to create graphics for on-air, motion graphics, and print for out-of-home. I collaborated with internal digital and social teams.
Packaging
Digital OOH
The parodies
Social extension
